Product Ideation & MVP Development: Conceptualized and launched a boutique line of sustainable fabric and wooden children's decorations, moving from initial sketches to physical prototypes and market-ready products.
End-to-End Visual Branding: Designed the brand identity from scratch, including logo creation, color theory application, and the overall aesthetic concept for social media presence.
Artisan Coordination (Vendor Management): Sourced and collaborated with local craftspeople (seamstresses and carpenters) to transform designs into handmade high-quality goods, managing quality control and production timelines.
Direct-to-Consumer (D2C) Launch: Established an organic marketing presence on Instagram, managing the full sales cycle from customer inquiry to product delivery and initial revenue generation.
User Feedback & Iteration: Utilized initial sales and customer interactions to refine product designs and identify opportunities for the brand's growth.